Our strategies are based on a complete understanding of your business, services, products, targets and most importantly your year-on-year objectives. We know the aviation industry exists in an intensely competitive and regulated market.

Aviation related companies require the ability to adapt to the specific challenges of the industry as well as the challenges of the markets they are targeting, in your case the African market. We bring you the expertise you need to find your way in fresh territories and open the doors to find success in these new opportunities.

Hi-Fly's Founder

Alexandra Guillot (General Manager)
With many years of experience in managing marketing and sales in the aviation industry in Africa, Alexandra Guillot founded Hi-Fly Marketing. She saw the clear need for an aviation consulting firm that could be the interface between Africa and the global aviation industry. Her objective was to offer a variety of customised services at competitive rates.

She earned her Masters in Business and Marketing in Bordeaux, France and a further marketing degree in North Carolina, USA. In addition, she has completed a wide array of formal training courses and certifications in all aspects of civil and commercial aviation rules and regulations, aircraft manufacturing process, airlines operations, and technical areas such as aircraft spray painting and engine operations.

She has an extensive background in business and software training, in both French and English, and managed the training program for the Commission of Comoros Civic Services Revision. She rose rapidly in the aviation industry, first working in the Quality Assurance field in 1998 and then in business implementation studies.

Over the last ten years, she has acquired extensive experience in facilitating and trading with private and governmental entities in Africa on behalf of international companies.

Experienced teams are dedicated to each family of services, close to customers’ specific needs.


ADSoftware Support
Fred Ulrich (Chief Executive Officer)
Julien Pellet (Technical Support Manager)
Sebastien Dunoyer (Development Manager)

Sagem Defence Securite Support
Kevin Roques (Airlines & Services Account Manager -Middle East, Africa & Central Asia)
Victor Lefevre (Technical Manager - Customer Support)


Contact Info


Tel +27 (0)21 813 6980
Cell +27 (0)82 574 9694

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Unit 406
79 Roeland street
Cape Town, 8001
South Africa